<!--StartFragment -->In the fall of 1978, Curt Strohacker started a new business to serve a new market: the auto restoration and customization hobby. During high school, Curt worked in a service station, bought and sold innumerable vehicles, and learned some valuable lessons about restoration. When the auto restoration market took off in the 1970s, Curt realized that the right tools and techniques could help thousands of other restorers save time and money.

Better Than Paint - Eastwood's Hotcoat powdercoating system revolutionized home workshops in 1997. By bringing an economical and easy to use powdercoating system into the garage, the DIY hobbyist automatically had another alternative to paint - an alternative that was more durable, shinier and easily lent itself to custom work.

Recognizing that computer technology was a rapidly growing way to serve customers, Eastwood added web sites for The Eastwood Company tool catalog (www.eastwoodco.com) and HotCoat (www.HotCoat.com). Today, the Eastwood tool catalog is published monthly in a full-size format and is full of quality tools and supplies covering all aspects of restoration and custom work.

Eastwood has recognized changes in the marketplace since its inception and has always placed customer satisfaction at the forefront. There has been greater demand for products geared to muscle cars, street rods, trucks, and motorcycles in addition to the classics over the last several years. The recent growth of the sport tuner market has also placed a demand on Eastwood for innovative products that make projects easier and the hobby more satisfying. Eastwood continues to add high quality, pioneering products to their line. Hotcoat has expanded to allow the coating of much larger parts and new lines of automotive accessories allow the customer to use Eastwood as a one-stop-shop for both restoration and customization needs.

Eastwood is dedicated to providing unique products and innovative solutions for its customers worldwide. This dedication and adaptability ensures Eastwood's place as a pillar of the automotive community.